My Profiles

Joy Lancaster

SAE Foundation

Contact Details

SAE Foundation

Bio

Association professional with extensive experience in b2b strategic marketing and partnership management, media planning/buying, and barter agreements working with local, national, and international associations and media. Strong ability to communicate effectively to lead cross-functional teams, forge solid b2b relationships and develop collaborative partnerships for business development across levels, functions, and interests. Advanced skills in influence/negotiation, communications, corporate marketing/branding, media planning/buying/relations, trade shows, copywriting and multi-channel marketing tactics for both non-profit and profit companies. Creative planner with talent for improving internal efficiency and processes resulting in organizational savings, increased ROI and marketing effectiveness.